Tiffany & Co. renews Luxottica eyewear license

By

Cassidy Mantor

Published
Dec 14, 2017

Tiffany & Co. has entered into a new ten year license agreement with Luxottica for the development, production and global distribution of sunglasses and prescription frames under the Tiffany & Co. brand.

The new agreement, which was renewed ahead of the previous license's expiry this month, specifies that Tiffany & Co.'s chief artistic officer, Reed Krakoff, will oversee creative direction for eyewear, signaling the brand's desire to strengthen its eyewear assortment over the next decade.

Jean-Marc Bellaiche, Senior Vice President, Strategy and Business Development, Tiffany & Co. said, “Our new agreement with Luxottica allows for a more creative expression in eyewear, with a design language consistent across categories.”

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Select pieces are now available from the first Tiffany & Co. eyewear collection released under Krakoff's artistic direction. The Avant Premier collection's designs draw inspiration from the graphic Tiffany T motif. Several designs from the collection are currently being sold in the Fifth Avenue flagship store's new Home & Accessories space.

The complete collection will see a global roll out at 100 Tiffany stores and online through Tiffany's website. The Tiffany glasses will also be distributed at Luxottica's 11,000 retail doors beginning in May of 2018 which include Pearle Vision and LensCrafters in North America as well as all Sunglass Hut stores worldwide.

Luxottica has licenses for luxury brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce & Gabbana, Michael Kors, Prada, Valentino and Versace. It owns proprietary brands including Ray Ban, Oakley, and Oliver Peoples.