Tod's opens 'My Gommino' customization pop up at New York City flagship

Tod’s is calling on New Yorkers to customize their Gommino driving loafers at its My Gommino pop up shop at Tod’s flagship store on 650 Madison Avenue.

The Tod's My Gommino pop up - Tod's/Instagram

The pop up, which opened on Wednesday, features a colorful and artistic space with silver barrels, white walls featuring shoe molds and splashes of bright paint, as well as modern screens that serve as shoe displays.
The creative shoppers that enjoy DIY fashion can create their own custom pair of Gommino loafers on interactive touchscreens that take you through the customization process. Up to 2,000 color combinations are available.
Tod’s first launched the program on its website in July. The online customization program allows users to create a personalized version of the Moccasino, My Color, and Double T styles for men and women, as well as the Laccetto, Club and Clamp styles exclusively for men and the Heaven style exclusively for women.
The My Gommino pop up will remain in New York City through October, and prices of custom shoes will begin at $550.

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