Toms and Global Citizen launch collaboration eyewear, will open pop up in Brooklyn

By

Obi Anyanwu

Published
Sep 15, 2017

Toms and Global Citizen launched their second year in partnership, with special activations, a pop up shop and collaboration eyewear.
 

The Toms x Global Citizen eyewear collection, which launched this week, is comprised of matte black wayfarers with dark grey lenses and matte black rounded frames with mirrored lenses, both of which feature stripe details on the frames’ arms. For every pair of collaboration eyewear sold, Toms will help give sight to a person in need.
 
In addition to launching the eyewear collaboration, Toms and Global Citizen are hosting a sock donation at the Bowery Mission from September 15 through 17, a Jerry Can Challenge with WaterAid on September 16, and a scavenger hunt in New York’s Nolita neighborhood on September 17.

Ads

The activations lead up to the September 21 opening of Toms’ Brooklyn pop up shop at 184 Bedford Avenue in Brooklyn and the Global Citizen Festival on Saturday, September 23 in New York City.