Toms appoints John Whitledge as Creative Director

Toms on Tuesday announced the appointment of John Whitledge as Creative Director. The Trovata co-founder is tasked with enhancing the label’s mens footwear offering, and his first collection for the brand will launch in the spring.


Instagram.com/Toms

Whitledge has worked with Toms in the past, having designed the brand’s debut eyewear collection that launched in 2011.
 
Prior to the partnership, Whitledge co-founded Trovata in 2002 with college buddies Josia Lamberto-Egan and Shipley & Halmos founders Sam Shipley and Jeff Halmos. Trovata won numerous awards throughout its life span, including the CFDA/Vogue Fashion Fund in 2005.
 
Whitledge is among several designers and brands that have worked with Toms, including Prabal Gurung, & Other Stories and The Hill-Side.
 

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