Too Faced teams up with Wilhemina in anniversary celebration campaign

By

Cassidy Mantor

Published
Jun 20, 2017

To celebrate its 20th anniversary, Too Faced Cosmetics is conducting a model search with Wilhelmina Models to find one new influencer to win a year long modeling contract and a cash prize.

The contest is open to consumers of any gender as long as they embody the Too Faced aesthetic, according to Too Face. That aesthetic involves glitter, highlighter, stacks of color and pink lipstick.

The winner of the model search contest with Wilhelmina will become the next model for Too Faced. The winner will also get a year Wilhelmina contract. In addition to the modeling contract, the winner will also receive a $25,000 cash prize.

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The application asks for potential models to submit makeup free photos including a head shot, full length photo and profiles. Contestants have to answer questions including "why I would want to be a Wilhelmina model", "why I would want to be the face of Too Faced" and "what I love most about myself".

Applicants also have to enter standard model information such as height and eye color.

Founded in Irvine, CA by Jerrod Blandino and Jeremy Johnson, Too Faced has focused on individuality as a key component to beauty. It is known for using real people as its models and not only traditional makeup models, and has partnered with influencers such as Nikkie De Jager, one of Forbes' top influencers, for recent collections.

The application is available on Wilhelmina's website. The model search is open until July 3, 2017.