Top denim brands participate in New York Denim Days

International brands from all over the world in denim, new designers, and vintage goods were displayed at the second annual New York Denim Days, which took place on September 22 and 23, 2018, at the Metropolitan Pavilion. New York Denim Days is organised by Modefabriek in collaboration with Kingpins Show, and the fashion recruitment & consultancy, HTNK.

Title sponsor Tencel branded fibres by Lenzing was on site with interactive displays and shop-in-shops stocked with a selection of garments using its fibre from top brands, including 3X1, Mavi, Reformation, Godfather of Denim, and more.

Denim Days welcomed a selection of speakers including designers, makers, and innovators for a Denim Talks speaker series featuring Q&As, panels, and lectures. The speaker sessions included ‘The Evolution of Denim + A Peek at the Future’ with Jordan Nodarse of Reformation, Adriano Goldschmied of Genius group, Scott Morrison of 3x1 and Tricia Care of Tencel; as well as an influencer panel with Lamont Howard, Kim Geronimo, Alexandra Machover, Sarah Funk and Bryan Griffin.

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The expo also featured on-site book signings and a chance to meet-and-greet with denim authors including Amy Leverton (Denim Dudes, Denim: Street Style, Vintage, Obsession), Andrew Luecke (COOL: Style, Sound and Subversion), Peter Van Rhoon (Book of Denim Vol. 2), Doug Gunn and Roy Lucket (Worn x Kingpins, The Vintage Showroom: An Archive of Menswear) and Nick Williams (Denim Branded: Jeanswear's Evolving Design Details).

Cult-favourite brand Atelier & Repairs is an initiative to eliminate the world’s excess, one stitch at a time. They have a mission to not create anything new, but instead transform what already exists. At the 2018 Denim Days, Atelier & Repairs challenged students of New York City’s Fashion High School to transform a $5 t-shirt into a garment of their own design. The winners were two young women from the high school, who received a mentorship by Atelier & Repairs creator, Maurizo Donaldi.

Popular women’s fashion brand Madewell represented a ‘Blue Jeans Go Green’ initiative, where guests were invited to recycle old pairs of denim in exchange for $20 toward a new pair.

Former NFL defensive end, Michael Strahan, continued his foray into the fashion industry with a new collection of denim, which celebrated its launch at New York Denim Days. The collection was inspired by the direction of casual fashion in the industry, and the line features quality products at an affordable price.