Ulta Beauty collaborates with famous beauty vlogger LoveMelisaMichelle

By

Rebecca Taras

Published
Jul 11, 2017

Beauty vlogger and YouTube sensation (571K followers and counting) LoveMelisaMichelle took to social media to announce her new beauty collaboration with Ulta Beauty—The Melisa Michelle Palette ($20), complete with nine eyeshadow shades (five matte, four shimmery) a tricolor highlighter, a heart-shaped bronzer and nude liquid lipstick.

This isn’t Ulta’s first time collaborating with a vlogger. Last summer, the beauty retailer sold MissJenFabulous’s (Jenny, the face of the vlog, has one million-plus YouTube followers) limited-edition eyeshadow palette, also in a variety of shimmery and matte formulas for the same price of $20.

While the LoveMelisaMichelle x Ulta Beauty palette is currently only available online until it hits Ulta stores on July 23, last week, the chain granted the first 200 customers at the new flagship Chicago store on Michigan Avenue a palette two weeks before the official store launch.