Ulta will stock UK blogger Zoe Sugg's Zoella Beauty line

By

Emily Jensen

Published
May 17, 2017

The original bath and body products from British beauty blogger Zoe Sugg will now be more accessible than ever. Starting in June, Sugg’s Zoella Beauty line will be available at Ulta stores and online.

 
Sugg launched her Zoella products at Target last fall to great success, and is now taking a stab at another mass American retailer. Ulta will sell Zoella’s Sweet Inspirations line, whose scents and packaging are inspired by macarons.
 
“Sweet treats with scrummy scent of macarons to transform your bath time into the ultimate indulgence... So take some ‘me time’ and melt your troubles away,” Sugg said of her new line of skincare and bath products.

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The new line includes the likes of body lotions, sugar-scented bath salts, a macron-scented body shimmer and a body mist. In addition to the bath and body products, Ulta will also sell Zoella-branded cosmetic pouches. All items from the line will retail for under $20, with the Double Creme lotion selling for $6.50.
 
Sugg’s YouTube channel, also titled Zoella, has more than 11 million subscribers. The British blogger also has more than 2 million likes on her Facebook page, and 11 million followers on Instagram.
 
Ulta has more than 900 stores throughout the United States. Even as many mass retailers struggle, the beauty chain has continued to open new stores and increase its sales. It sells both high-end and budget beauty brands, and recently added affordable makeup line E.l.f. to its stores.