Uniqlo names British Paralympic athlete as its new brand ambassador

Gordon Reid, the world’s top male professional wheelchair tennis player, has become the first British athlete to be named as a global brand ambassador for Uniqlo, announced the Japanese fashion retailer on Monday.


This is the first time Japanese fashion retailer Uniqlo names a British athlete as its global brand ambassador - Photo: Fast Retailing

Reid became the youngest national wheelchair tennis champion in the UK aged just 15, and in the same year, he led the Great Britain junior team to win the World Team Cup. 

Last year, he won singles titles at the Australian Open, Wimbledon and won the coveted Gold medal at the Rio Paralympic games. 

The partnership with Uniqlo will see him promoting the Uniqlo brand and its signature LifeWear line worldwide, whilst Uniqlo leverages his professional insight in product development to create apparel that supports athletic performance at the top level.

"We are delighted that Mr. Reid joins us as the newest Uniqlo Global Brand Ambassador. Mr. Reid is a champion of great resilience and human character, overcoming adversity to triumph at the highest level of his sport. These are exactly the values we look for in our brand ambassadors, so it will be a great honour to see him compete in Uniqlo apparel at Wimbledon, where he made history as its first ever men's singles wheelchair champion,” said Fast Retailing chairman, president and CEO Tadashi Yanai.

Reid, who was honoured with an MBE in 2016, added:  "It's a real privilege to be joining Uniqlo as part of such a great team of Global Brand Ambassadors. It is important that I am comfortable when training and competing and the superb quality and technology of Uniqlo apparel is the perfect fit. I look forward to representing the Uniqlo both on and off the court."

Other athletes currently representing Uniqlo include Kei Nishikori (Tennis), Adam Scott (Golf) and Marin Minamiya (Mountaineering and Exploring).

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