Untuckit to open first Canadian store, partners with Wayne Gretzky

Untuckit, a U.S. retailer for casual men’s shirting, is going international with the opening of its first Canadian retail location.

Wayne Gretzky invests in Untuckit, becomes brand spokesperson. - Untuckit
 
Slated to open in Toronto, on September 12 at CF Sherway Gardens, the new store will carry the retailer’s full line of men's apparel, including shirts, sweaters, pants, outerwear and more. 
 
As part of its Canadian debut, the company will also be launching a new Canadian e-commerce experience and opening a product fulfillment center based in Toronto, which will allow for a more seamless shopping experience for Canadian customers.
 
"This is an exciting milestone for Untuckit. Since we began opening stores in the U.S., having a space in Canada has always been a goal of ours—we couldn't think of a more fitting place than fashion-centric Toronto for our first location," said Untuckit Founder Chris Riccobono, in a news statement.

"Our Canadian customers have been shopping with us for years online, so we're looking forward to offering them another way to experience Untuckit, this time up close and in-person."
 
Coinciding with its entry into the Canadian market, the brand also announced a new partnership with hockey legend Wayne Gretzky, who has also invested in the retailer at an undisclosed amount.
 
"As we celebrate our first Canadian location, we couldn't be more pleased to welcome Wayne to the Untuckit family both as an investor and brand ambassador. In addition to his legendary presence in the hockey world, he's an incredible businessman and family man—a perfect fit for Untuckit.”
 
The hockey star discovered the brand on a shopping trip in St. Louis. He was such a fan of the shirts that he sent a signed bottle of Wayne Gretzky Whiskey to add to the store's collection and reached out to get involved with the company.
 
"I'm excited to be working with Untuckit —especially as they open in a place so close to home. Their incredible product drew me to the brand, and, after learning about their rapid growth, I knew I wanted to be involved with them on a meaningful way. Investing in such a growing brand has given me the opportunity to grow as an entrepreneur, and I'm looking forward to serving as a brand ambassador, since everything they offer aligns so well with my lifestyle," said Gretzky.
 
Untuckit launched in 2011 with shirts designed specifically to be worn untucked and has since grown to 13 product categories, ranging from T-shirts and polos to sports jackets and performance wear. It has also introduced lines for women and children.
 
The retailer currently operates 39 retail locations across the U.S. and has plans to open an additional 15 locations in 2018. 

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