Van Cleef & Arpels expands in Canada

By

Jennifer Braun

Published
Jul 6, 2017

French jewelry brand la Maison Van Cleef & Arpels opened its first standalone store in Canada last month with plans to open a second Canadian location by November of this year.
 
The 1,600-square-foot store opened in Toronto at Yorkdale Shopping Centre where customers can find some of the luxury jeweler’s most iconic collections, such as Alhambra and Cadenas, and a new variation of its Bouton d’or collection with pieces in white and rose gold, which launched in May.

 
The store’s exterior features Van Cleef & Arpels’ newest concept designed using painted glass, an array of gold tones and a dark wood. Meanwhile, the store’s interior includes custom gold leaf hand painted wall coverings, sheer and velvet draperies and vitrines combining black lacquered wood, polished stainless metal and glass. The Canadian boutique comes with a private viewing room located at the back of the store where clients can view the Maison’s creations in private.
 
Though this is Van Cleef & Arpels’s first Canadian standalone store, the brand has been present in Canada since 2006 thanks to its partnership with fellow luxury jeweller Birks where they have licensed boutiques operating in Birks Toronto and Vancouver flagships.

“Van Cleef & Arpels is pleased to expand its presence in Canada by joining the Yorkdale community,” said Alain Bernard, President and CEO of Van Cleef & Arpels, Americas, in a news statement. “We have been present on Bloor Street for years with our partner Birks, and Toronto has proven to be an important market with clients of discerning taste and distinctive style.
 
By the end of this year, Van Cleef & Arpels plans to open a second Canadian freestanding location in Vancouver on Alberni Street where construction is already underway.
 
The Maison was founded in Paris’ Place Vendôme in 1906. Van Cleef & Arpels currently operates over 100 boutiques globally, including over a dozen locations in the United States.