86 096
Fashion Jobs
FOOT LOCKER
Director of Safety (Supply Chain)
Permanent · CAMP HILL
LEE
PT Keyholder, Estero, FL
Permanent · ESTERO
URBN
Free People: Merchandise Planning Manager
Permanent · PHILADELPHIA
URBN
Free People: Senior Merchandise Planner
Permanent · PHILADELPHIA
KOHLS
Operations Supervisor - Weekend Overnights
Permanent · EDGEWOOD
KOHLS
Full-Time Loss Prevention Officer
Permanent · SOUTH BURLINGTON
ADIDAS
Key Account Manager: Athletic Footwear
Permanent · PITTSBURGH
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · GOSHEN
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · NAPLES
KOHLS
Shift Leader/Operations Manager - Weekend Night Shift
Permanent · PATASKALA
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader (Part-Time) - us
Permanent · POOLER
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · MURFREESBORO
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader - us
Permanent · KAPOLEI
NAVY EXCHANGE
Buyer (Level i) - Beauty Care
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i) - Pet
Permanent · VIRGINIA BEACH
GAP INC.
Asset Protection Service Representative - Harlem Usa
Permanent · NEW YORK
GAP INC.
Asset Protection Coordinator - Mount Vernon Plaza
Permanent · ALEXANDRIA
BANANA REPUBLIC
Associate Art Director, Photo Studio
Permanent · SAN FRANCISCO
ECCO
Third Keyholder
Permanent · SAN FRANCISCO
ECCO
Third Keyholder
Permanent · BLUFFTON
ECCO
Third Keyholder
Permanent · SEATTLE
ECCO
Third Keyholder
Permanent · SANTA CLARA
Published
May 29, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Victoria's Secret to open first Australian flagship store

Published
May 29, 2018

Victoria's Secret will open a flagship store in Melbourne before Christmas, which will see the US lingerie giant stock its entire apparel, intimates and beauty range for the first time under one retail roof in Australia.


Victoria's Secret will open in Chadstone shopping mall by year-end - L Brands


The L Brands-owned retailer will open its debut store in Melbourne's Chadstone shopping mall -- one of Australia's most popular destinations for international retail openings and luxury brand arrivals -- and will stock Victoria's Secret's complete collection, which has been limited to underwear and fragrance previously.

For the first time, Australians will be able to shop the full assortment of Victoria’s Secret lingerie collections, including Body by Victoria, Very Sexy, Dream Angels, Bombshell, Cotton lingerie, as well as the brand’s athletic line Victoria Sport.

That's in addition to Victoria’s Secret signature scents, body care collections and Victoria’s Secret PINK, the brand's millennial range targeted at college students.

While a date hasn't yet been confirmed, it is understood an opening is slated for the latter part of this year. The opening is in partnership with lifestyle and luxury group, Valiram.

L Brands has been struggling with its physical retail footprint, announcing a 5% drop in in-store comparable sales in the first quarter.

In the same quarter, total sales rose 3% to $1.58 billion, however, profit fell almost 50% to $47.5 million.

At the time of reporting, the group said it hopes to improve physical store sales in the coming months by growing its customer database and improving its product range.

“Our stores provide us with the opportunity to personally interact with customers during nearly 400 million visits annually," said L Brands, in a statement.

“While we continue to see positive signs from newer product launches, traffic levels in stores continues to be negative. We will continue to drive traffic, engagement and conversion with performance marketing. We are testing new ideas like the catalogue we mailed this month with early encouraging customer response.”

L Brands currently operates 21 Victoria's Secret points-of-sale across Australia in cities such as Sydney, Brisbane and Melbourne, as well as inside the international and domestic terminals of major airports.

Copyright © 2024 FashionNetwork.com All rights reserved.