Victorinox opens second NYC store in Rockefeller Center

By

Obi Anyanwu

Published
Jul 13, 2016

Victorinox announced the opening of its newest US brand store at Rockefeller Center in New York City. The new store is the brand’s second store in New York City and is slated to open on July 14.

 
The Victorinox Swiss Army Rockefeller Center store is located in the British Empire Building, and it’s designed as a strategically condensed retail store with popular product categories including Swiss Army Knives, Watches, Travel Gear and Apparel. The store will also be a rotating assortment of new exclusive Swiss Army Knife designs and will offer personalization and customization.
 
On the opening day, Victorinox will offer an exclusive Swiss Army Knife to commemorate the store opening as well as the 125th birthday of the Swiss Army Knife.

Carl Elsener, Global CEO of Victorinox, said, “Rockefeller Center’s rich architectural history and curated collection of some of the world’s most respected retail brands also created the perfect synergy for bringing the authentic Victorinox Swiss Army brand experience to consumers in the heart of Midtown Manhattan.”
 
The Rockefeller Center store is Victorinox’s eighth North America location.