Vida Group launches JSport footwear brand

By

Obi Anyanwu

Published
Jan 7, 2016

Vida Shoes International, Inc. on Thursday announced the launch of new footwear brand, JSport.

 
The new footwear brand debuts with a spring collection of men’s, women’s and children’s sport driven shoes and boots in vibrant color palettes and sustainable designs. JSport joins Jambu and JBU as part of Vida Shoes’ Adventure Brand Group. Together, they capture the bold outdoor and indoor tech-fashion lifestyle with more design, comfort and textile options to cater to specific target demographics and distribution channels.

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The JSport website and social media accounts will go live on January 15, 2016.