Not too long ago, Burberry opened its first flagship store on Taiwan, at the popular Taipei 100 shopping centre. Covering nearly 15,000 square feet, the boutique offers the ultimate luxury shopping experience.

But now Burberry has gone one better with the premiere of Burberry World Live, a 360° multi-sensory experience combining film, music, and the (very British) Burberry weather…

Burberry’s Artistic Director, Christopher Bailey, was on hand to unveil the cylindrical structure which houses the experience.

The opening of Burberry World Live in Taipei on Thursday was the first step on its world tour which will also take in London, Hong Kong and Chicago.