Watch Elle Fanning for Tiffany's holiday campaign

Jewelry brand Tiffany & Co. has tapped Elle Fanning to star in their holiday campaign.

In the brand's "Make the World Sparkle" campaign, Fanning sports the latest holiday collection of diamond earrings, necklaces, rings and bracelets.

Fanning is said to be a strategic choice for Tiffany, which is hoping to become more relevant among teenage girls and younger Millennial consumers. In its heyday, the brand was top of mind for teenage girls in the 1990s.