Water brand Lifewtr gives young fashion designers a boost

Art-focused bottled water brand Lifewtr is promoting three up-and-coming fashion designers with the help of the Council of Fashion Designers of America (CFDA), the association of prominent American fashion and accessory designers.

The three creatives, who are currently members of the prestigious CFDA+ spotlight program, will be given the chance to showcase their work as part of the official New York Fashion Week schedule.

Their artwork will be displayed on almost 40 million bottles of Lifewtr as part of the brand's 'Series 3' line and the prints used to decorate the bottles will also feature in their fashion presentation.

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They include Adam Dalton Blake, a contemporary menswear designer whose work embraces "the colorfully absurd and wildly imaginative". He cut his teeth in the fashion industry working for brands including Robert Geller, Tommy Hilfiger and Bonobos.

Tiffany Huang is an artisanal womenswear designer who focuses on sustainable textile choices. Her previous accolades include winning the Kering X Vogue.com Empowering Imagination Award and being chosen as a CFDA+ Design Graduate.

And Ghazaleh Khalifeh is a textile designer whose work has been showcased in Paris, New York and Milan. She aims to shine the spotlight on artisanal traditions through her creations.

The project is the latest of several collaborations between Lifewtr and the CFDA, following the water brand's presence at both the 2017 CFDA Fashion Awards in June and at at New York Fashion Week: Men's in July.

The Lifewtr Series 3 bottles are now available throughout the US. The corresponding fashion presentation will take place on September 7 at Pier 59, New York.