Wittmore opens its second LA retail location

By

Obi Anyanwu

Published
May 19, 2015

Los Angeles-based Wittmore has opened its second store in LA, in The Yards at One Santa Fe in downtown Los Angeles’ Arts District.

The 1,100-ft² store on Santa Fe Avenue will carry a number of brands that are new to the city of LA, including Officine Generale, Universal Works, Oliver Spencer, Smith & Wykes, Reigning Champ and California-based CWST, plus grooming products by Prospector Co. and Ursa Major, and accessories from Maxx & Unicorn.

The open gallery environment space features a monochromatic color palette of shades of grey, white, matte black and natural woods, as well as matte black lighting that repeats overhead.
 
"We’ve been searching for the right spot for Wittmore in DTLA for nearly two years," said Shopwittmore.com founder Paul C. Witt. "We spend so much time in the Arts District, because it’s home to many friends and local businesses that we have relationships with. We are proud to be a part of the expanding cultural fabric of the Arts District."

Some 300-ft² of the shop will be dedicated to gallery installations and brand pop-ups. The first of many events will be a new Levi’s Photo Exhibition with never-before-seen photography from Balarama Heller, Chloe Aftel, Christian Weber, Jeremy Brooks, Justin Fantl, Kava Gorna and Tommy Ton.
 
Wittmore has become the premier men’s shopping destination since launching online several years ago. The company opened its first store in Los Angeles on W. 3rd in 2013 after a successful pop up with Concept 83661/2 / Liberty Fairs.