Wolford names Brian Lange CEO of the Americas

By

Obi Anyanwu

Published
Oct 25, 2015

The American media reported on Thursday that Wolford has named Brian Lange the CEO of the Americas. Lange confirmed the appointment via LinkedIn.

 
The Austria-based lingerie company appointed the former Vilebrequin President of the Americas to grow its business in the US. The company has generated double-digit growth rates in the US as reported in its Q1 2015 results that were released on September 14, 2015, and it has managed to turn its overall business to profitability after two years of declining. 

Lange, who possesses over 20 years of sales and marketing experience, served as President of Phase II Design, Inc. from May 2002 to December 2010, as Vice President of Cartier from September 1999 to May 2002 and as AVP, Marketing, Training, Corp Sales for Cartier from 1991 to 1999. He also holds a BS in Economics from The College of Wooster.