Worth goes virtual for its Spring 2016 campaign

By

Dani Greene

Published
Dec 4, 2015

Worth New York, leading women’s apparel company, debuts its Spring 2016 collection at the company’s new NYC 5th Avenue flagship showroom. The collection can be viewed by appointment only at the flagship and via proprietary virtual styling and shopping technology in advance of January’s selling season.

 
Models Elaine Irwin and Iris Van Berne star in the campaign wearing elegant yet relaxed ensembles. The new season features twill slip dresses, raffia jackets and sheer pullovers, priced from $398 to $798. The collection was inspired by the jungles of Southeast Asia, late 19th century painters and fringe, of this season’s largest trends.
 
The digital-focused campaign follows Worth’s website re-launch this fall. According to Britany Larsen, VP of Marketing, "We have executed almost exclusively print advertising in the past; launching a collection with a digital campaign is a nod to how women are researching and shopping today." The W by Worth website echoes the new digital campaign by leveraging social platforms to share ‘life moments’ from clients and stylists.

Worth New York provides private shopping with stylists for a perfectly tailored experience. Established in 1991 by Caroline Davis, Richard Kaplan and Jay Rosenberg, the company recently opened their new NYC 5th Avenue Flagship Showroom in the crown Building penthouse.