Yandy.Com hires retail veteran Toby Noiles as Chief Marketing and Merchandising Officer

By

Obi Anyanwu

Published
Jun 20, 2017

Online retailer Yandy.com on Tuesday announced the appointment of Toby Noiles to Chief Marketing and Merchandising Officer (CMMO).

Founded in 2005, Yandy is one of the largest online retailers for women’s intimate apparel and Halloween costumes. Noiles brings 25 years of retail experience to the company's senior leadership team.

As CMMO, she is tasked with driving company growth through marketing, merchandising, product management, and strategic customer and market development.

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“Toby brings tremendous talent and expertise to our team,” said Thom Brodeur-Kazanjian, CEO of Yandy.com. “With Toby joining our C-suite, a critical benefit is bringing more of a woman’s perspective to our product assortment, merchandising strategy and market-facing voice.”
 
Prior to joining Yandy.com, Noiles served as SVP of Merchandising at Sam’s Club, and was responsible for merchandising, private brand and direct sourcing roadmap and regional buying. She also served as SVP, Chief Merchandising Officer at FreshDirect and spent 29 years at Safeway in marketing, merchandising, operations and customer strategy roles.