Yandy.com launches new private label swimwear collection

By

Jennifer Braun

Published
Apr 28, 2016

Yandy.com announced on Thursday that it is expanding its private label with the launch of a new swimwear collection.
 
The collection was designed and developed by Yandy's team and includes several different styles and prints.
 
"Inspirations for the swim line came from my love of the Southwest, the movie 'Back to the Beach' and a fun selection updated from the 80's. Cheeky backs, vibrant colors, color blocking, tribal prints, high neck, high leg and sporty looks are part of the season's trends,” says Pilar Quintana, Vice President of Merchandising, in a news statement.

 
The entire spring/summer 2016 collection consists of ten different style groups. The style groups include the Gypsy group designed to be “exotic and alluring”; the Desert group designed with “rich colors and textures”; the Animals group designed with “a mix of fun and attitude”, and more.
 
The collection also features a selection of swimwear baptized the Designer group which was designed for a more “sophisticated customer without the high price point,” Quintana says.

Ads

Prices start at $9.95 for a bottom, $12.95 for a top and $39.95 for a one-piece.
 
Yandy.com also recently launched a popular Mix-n-Match bikini collection featuring 108 unique combinations and a line of plus-size swimwear.
 
Yandy.com was founded in 2005. It is one of the world's largest online retailers of women's lingerie, swimwear, rave wear, hosiery and sexy Halloween costumes.