88 560
Fashion Jobs
BLACK DIAMOND
Quality Engineer
Permanent · SALT LAKE CITY
LULULEMON
Community Specialist | Fort Worth Tanger Outlet
Permanent · FORT WORTH
LULULEMON
Expeditor | Branson Tanger Outlets
Permanent · BRANSON
LULULEMON
Community Specialist | Auburn Popup
Permanent · AUBURN
LULULEMON
Community Specialist | Aspen Place Local
Permanent · FLAGSTAFF
LULULEMON
Community Specialist | Kingston Pike
Permanent · KNOXVILLE
LULULEMON
Community Specialist | The Domain
Permanent · AUSTIN
LULULEMON
Community Specialist | First Street Napa
Permanent · NAPA
LULULEMON
Expeditor Factory Outlet| Orlando Vineland Premium Outlet
Permanent · ORLANDO
LULULEMON
Visual Merchandising Specialist | Contract | Houston Premium Outlet
Permanent · CYPRESS
PAUL SMITH
Stock Support - Woodbury Commons
Permanent · WOODBURY
TUMI
Human Resource Business Partner, Mansfield
Permanent · MANSFIELD
HENKEL
3rd Shift Production Manager
Permanent · WEST HAZLETON
HENKEL
Packaging Engineer
Permanent · STAMFORD
THE REALREAL
Field Sales Account Manager (Account Luxury Manager)
Permanent · SAN FRANCISCO
THE REALREAL
Field Sales Account Executive (Single Market Luxury Manager)
Permanent · PRINCETON
THE REALREAL
Senior Manager, Acquisition Marketing - Remote Usa(Eligible States)
Permanent · SAN FRANCISCO
THE REALREAL
Acquisition Marketing Coordinator - Remote Usa(Eligible States)
Permanent · SAN FRANCISCO
J. JILL
Manager, Treasury Operations
Permanent · TILTON
SHIMANO
Shipping Lead
Permanent · LADSON
CHANEL
Boutique Operations Specialist - Palisades Village, CA
Permanent · LOS ANGELES
SIGNET JEWELERS
General Manager - Jared - Memorial City
Permanent · HOUSTON
Published
Aug 22, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Yohji Yamamoto opens global webstore for basket of brands

Published
Aug 22, 2018

It's always a surprise these days to discover that many big-name designer labels don't already have well established and sophisticated global e-commerce operations. But at least that fact provides plenty of news coy and so it was on Wednesday as Yohji Yamamoto Inc announced a major webstore launch.


Yohji Yamamoto - Fall-Winter2018 - Womenswear - Paris - © PixelFormula



The company has just opened its global e-commerce website, called The Shop Yohji Yamamoto, that will be displayed in English with transactions in US dollars. 

And it takes in a pretty comprehensive product offer. The webstore offers the web-only brand S'YTE, and other brands such as Ground Y, Y's, the men’s entry-level Yohji Yamamoto Produce (web-only products), the casual Yohji Yamamoto + Noir label (also web-only products), the luxury accessories label Discord Yohji Yamamoto, and LIMI feu. 

Clearly, it's a big deal for the Japanese company. For S'YTE (the entry-level brand that launched in 2011) and for the ageless/genderless Ground Y label in particular, it means a worldwide debut because these two brands have only been available in Japan until now. 

Customers on the e-tail site will be able to shop with Visa, Mastercard or PayPal and it will deliver to 130 countries around the world using EMS.

The site itself has been designed with aesthetics in mind as much as functionality. All items feature model shots as well as product images and there’s an individual page for each brand, plus a lookbook feature to demonstrate to the customers each brand's concept.

The company will follow up the launch with an app next month and an e-tail site for Chinese language shoppers later in September.

Copyright © 2024 FashionNetwork.com All rights reserved.