Z Supply opens first ever pop-up

Z Supply has opened its first ever pop-up in Orange County's Fashion Island. The pop-up opens in anticipation of building permanent retail locations for the company that previously operated primarily through e-commerce.

The pop-up allows customers to experience the brand as a stand-alone retailer - Instagram: @zsupply_

The pop-up will offer core and seasonal women's and men's pieces. It will also debut the company's newly launched pet fashion category called Zoo Supply.

Heidi Muther, COO of Z Supply, LLC stated in a release, "The time is right for us to explore physical retail space." She said the pop-up will make it easier for customers to try on product and experience the brand which is known for its minimalist aesthetic.

Up until now, Z Supply has been sold through boutiques across the country as well as through three curated shop-in-shops. The company plans to also expand its shop-in-shop channel to ten locations by the end of the year.

The new pop-up shop allows customers the chance to try on product in real life, receive styling support and experience the brand as a stand-alone retailer. To round out the brand experience, dogs are welcome in store with customers as they explore the new pet product line.

Z Supply's marketing director Beatrice Rosu said the pop-up helps the brand tell its story "on a more personal level", explaining that the company is "seeking to connect and engage with our customers like never before."

Z Supply has reached popularity as an easy-to-wear line that has been seen on celebrities including Rihanna, Miley Cyrus and Cara Delevingne. Apparel price points are under $70, while the new pet fashion line retails for under $25 a piece.

The Z Supply pop-up is located at Newport Beach's Fashion Island. It is open daily and is anticipated to remain open for between three to six months.

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