Zenni Optical embarks on US college tour

By

Cassidy Mantor

Published
Sep 19, 2016

Zenni Optical is hitting the Western U.S. with a road trip and product tour stopping at colleges to offer free vision tests and product styling tips for students.

To kick off the tour, Novato-based Zenni Optical consulted with celebrity stylist Lindsay Albanese to get her top picks for sunglasses and eyeglasses.

The "Zenni Road Trip" has a tour itinerary for September and October that includes stops at colleges in Arizona, California, Colorado, Oregon, Texas and Washington.

“Price and insurance constraints are often barriers for people when it comes to having the prescription eyeglasses they want to express their personal style every day,” said Mark Brutten, director of brand marketing at Zenni Optical.

Zenni offers prescription sunglasses starting at under $10 a pair.

Brutten continued, “With Zenni Road Trip, we’re giving people permission to alternate eyewear styles the same way they do with other items in their wardrobe. This multi-city tour directly connects us with college students to show them that affordable, premium prescription eyewear exists for under $50.”

The RV Zenni will use for its road trip will house free vision tests, celebrity guest spots and host an environment that will invite students to come in and explore their eyewear options. There will be chances to win prizes too.

Stops on the tour include UCLA, SFSU, Arizona State, University of Colorado, University of Oregon, Texas Tech and Texas A&M as well as other smaller universities.