Zoë Kravitz joins Janelle Monáe and others as new faces of Tiffany & Co

By

Emily Jensen

Published
Jul 26, 2017

Titled “There’s Only One,” the jewelry brand’s Fall 2017 ad campaign brings together a mix of stars including Zoë Kravitz and Elle Fanning. The ads represent the company’s first campaign since Reed Krakoff assumed the title of Chief Artistic Officer.

“Tiffany has always stood for the ideals of creativity, passion and optimism,” Krakoff said of the campaign. “These portraits epitomize individuality, embracing the natural beauty and unique style of each talent.”
 
Shot by fashion photographers Inez & Vinoodh, the new Tiffany campaign features actresses like Kravitz, Fanning and Janelle Monáe, as well as musician Annie Clark, better known as St. Vincent, and principal dancer for the Bolshoi Ballet and America Ballet Theater, David Hallberg.

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Each ad features a portrait and an image of the model’s hand wearing rings, bracelets or watches from the brand. The images are meant to capture each model’s personal style. The images will also be accompanied by a video, which will be shared on social media with the hashtag #TheresOnlyOne.
 
Reed Krakoff was named Tiffany & Co. Chief Artistic Officer in January of this year following a period of financial struggles for the jewelry brand. Krakoff previously served as Executive Creative Director of Coach, in addition to founding his own namesake label.