YNAP’s luxury e-tailers Net-A-Porter and Mr Porter have unveiled their Christmas marketing campaigns with a focus for the former on the “ultimate in party dressing” and the latter on the service proposition.
John Lewis has unveiled its Christmas ad with the big reveal of what has come to be the most anticipated UK festive campaign being less of a surprise this year given that Elton John’s involvement was flagged in advance.
The beauty giant is advocating the United Nations Standards of Conduct for Business to tackle discrimination against lesbian, gay, bi, trans and intersex (LGBTI) people, as part of its commitment to social progress.
Digital sneaker marketplace Goat will amplify its Black Friday sale by launching a series of augmented reality (AR) activations, offering customers the chance to win over 1,000 prizes and $10,000 in purchasing credit.
In a retail environment where selling unique products is not enough, beauty brand BareMinerals has committed to donating 1% of sales from its physical and online stores to various charities supporting women's education.
H&M brought on renowned director Matt Piedmont to helm its six-episode holiday miniseries, which sees a star cast revel in the joys of the season at the fictional Hotel Mauritz, a nod to the Hennes & Mauritz brand name.