The Diamond Producers' Association, set up last year, to spur demand, will launch a slogan early in June to replace "diamonds are forever", viewed as one of the most successful campaigns of all time but in need of updating.
The California-based company opened a 6,500-square-foot pilot store featuring an immersive virtual reality experience. The Palo Alto store opened across the street from The North Face's previous location of 24 years.
Frame Denim launched its e-commerce website and #GirlsinFrame social media campaign featuring Julia Restoin Roitfeld. The LA-based denim brand will open its first retail location in Los Angeles in April.
Nike released a series of advertisements in honor of Kobe Bryant's final NBA game. Kobe announced his retirement from the NBA in November, and he plays his final game on April 13 against the Utah Jazz.
The European Union's Court of Justice recently passed a ruling rejecting the appeal of a Belgian company that wished to register two parallel brands as the element constituting its footwear's brand identity.
The sports brand has been making its ambitions in women's products explicit, and has recently struck a multi-year partnership deal with Wanderlust. The latter is a leading organiser of events dedicated to yoga and fitness activities in the USA.