The Swiss watch-maker belonging to the LVMH group has launched its first advertising campaign targeted at women in the Middle East and Africa, with Lebanese-Australian TV star Daniella Rahme as its ambassador.
The sales campaign for the U.S. Polo Assn. Spring-Summer 2016 apparel collection has generated €10 million in revenues for Incom, the historic group from Montecatini Terme, Italy, that holds the brand's licence.
The manufacturer of high-end cycling apparel Vulpine hopes to raise £500,000 in return for 9.09% of its company, as it looks to expand into the US and Asia. In three days it has raised 50% of its target.
Japan's Kosé has partnered with Saks for the exclusive and distribution of skin care brand Decorté in North America beginning in spring 2016. In addition, Kate Moss will be face of Decorté under a multi-year partnership.
The Los Angeles-based brand founded by Doe Deere found itself in the FDA's crosshairs following six product complaints in a two-month period, some of which may contain ingredients that violate the FDA.
Shiseido, the cosmetics brand belonging to the eponymous group, wants to establish itself as an international household name and will soon launch a new communications campaign called 'Beauty vs the World'.
Puma announced Thursday that it has signed American soccer player Michael Bradley to a long-term contract. Bradley will debut Puma’s latest cleat footwear during the USA vs. Mexico game on October 10th.