H&M’s homeware brand has launched an experimental voice assistant application, developed with Google, in the UK this week. Called H&M Home Stylist, the development was first presented at Stockholm Fashion Tech Talks.
A recent study commissioned by AI-driven marketing firm Automat has revealed a beauty industry ripe for the deployment of virtual advisors, with consumers keen for guidance but reluctant to engage with in-store staff.
Brick-and-mortar retail may be facing stiff competition from e-commerce but, according to a study from Valassis, malls still have a fighting chance in the apparel sector and can get ahead with new technologies.
The American beauty company has announced an upcoming flagship for its relaunched cosmetics brand, Covergirl, projecting an interactive experiential concept store slated to open in NYC’s Times Square later this year.
The Swiss watchmaker has announced the launch of its digital boutique. The service, designed to complement the brand’s in-store experience, will first be offered in the United States before being rolled out worldwide.
Amazon has launched its first ever style-focused Echo in the US. The Alexa-powered Echo Look can take photos and videos without the use of a smartphone camera or mirror, tapping into Amazon's growing fashion community.