NYX Professional Makeup has partnered with Samsung Electronics America to offer consumers a virtual reality interactive experience featuring beauty tutorials given by three brand ambassadors and beauty influencers.
Thousands of smaller Chinese store owners are now using a supply chain app made by Alibaba Group; part of a multi-billion dollar drive to take the e-commerce giant's dominance of online shopping into physical stores.
Twinery has launched a new self illuminating running jacket called Nova that gives off light through fibers embedded in the fabric, which can be seen from three football-field-lengths away in the dark.
Amazon.com Inc this week announced a flurry of new machine learning features for its Amazon Web Services cloud computing business, raising its challenge to tech firms for the lead in artificial intelligence.
Amazon.com Inc on Wednesday said members of its shopping club Prime could purchase tickets to an early screening of “Jumanji: Welcome to the Jungle” in over 1,000 U.S. cinemas, in its latest move to court subscribers.
Fashion designer Stella McCartney said the fashion industry is “incredibly wasteful and harmful to the environment” as she unveiled a new vision for its future alongside environmental campaigner Ellen MacArthur.
Invista, owner of the Lycra brand, will use the upcoming Kingpins Show in NYC to preview a new technology platform for bi-stretch fabrics and a collaboration with Who What Wear addressing common "denim dilemmas."