Amazon has filed a patent application with the US Patent and Trademark Office for its virtual reality mirror, offering a blended reality view to users for "entertainment and other purposes" including trying on clothes.
Estée Lauder is expanding its global partnership with YouCam in a first-ever mobile augmented reality training program offering Estée Lauder's 17,000 employees on-demand training and product briefings on their phones.
Pointy, a Dublin-based firm, is solving the problem of how to make it easier for people to find products they want close to home, as shopping online gets easier but locating what you want locally remains elusive.
NYX Professional Makeup has partnered with Samsung Electronics America to offer consumers a virtual reality interactive experience featuring beauty tutorials given by three brand ambassadors and beauty influencers.
Thousands of smaller Chinese store owners are now using a supply chain app made by Alibaba Group; part of a multi-billion dollar drive to take the e-commerce giant's dominance of online shopping into physical stores.
Twinery has launched a new self illuminating running jacket called Nova that gives off light through fibers embedded in the fabric, which can be seen from three football-field-lengths away in the dark.
Amazon.com Inc this week announced a flurry of new machine learning features for its Amazon Web Services cloud computing business, raising its challenge to tech firms for the lead in artificial intelligence.