L'Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses, joining forces with the social media platform via ModiFace, the AR company that it acquired earlier this year.
Tommy Hilfiger has launched Tommy Jeans Xplore, a line of smart chip-enabled pieces that reward you with points when you wear them. The points are redeemable for gift cards, signed product and exclusive pieces.
Guess has joined forces with digital payment platform Alipay to offer Chinese customers a simplified payment option when visiting the US. The Alipay app can now be used at 50 Guess stores across the country.
Walmart said on Tuesday it entered into a strategic partnership with Microsoft Corp for wider use of cloud and artificial intelligence technology, in a sign of major rivals of Amazon.com coming together.
Trade show giant UBM Fashion has updated its ShopTheFloor digital trade show and marketplace B2B platform. New features include a refreshed look and easier access to a large network of brands and retailers.
PVH has launched an integrated e-commerce platform for its heritage brands, allowing cross-brand shopping between Izod, Van Heusen and StyleBureau, with purchases being grouped into a single shopping bag.
Chilean President Sebastian Pinera said that he plans to meet with the chief executives of Amazon and Alphabet next week to enlist their support for helping the South American nation make technological progress.