Whilst the brand has just won Cannes’ “Grand Prix” award for advertising, and yet some of its adverts are still banned in England, the Be Stupid campaign continues to grow. The second stage of the media plan is unravelled.
Playboy Enterprises Inc looks likely to be in play, with opposing bids from founder Hugh Hefner and the company that owns long-time rival Penthouse magazine. Shares of Playboy shot up 42 percent in New York Stock Exchange mid-day trade.
Scarlett Johansson, currently one of the most international and recognised actresses, falls again under the instructions of photographer Mario Sorrenti to represent MANGO’s new Autumn/Winter 2010-2011 campaign.