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Mango's strategic bet on Victoria Beckham to elevate its positioning

Mango's strategic bet on Victoria Beckham to elevate its positioning

Mango is advancing its plan to upscale the brand and grow in key markets such as the US and UK through a partnership with Brit designer Victoria Beckham. The challenge? To position itself as both premium and accessible.
Fashion
Retail
Wethenew acquires assets from bankrupt competitor Kikikickz

Wethenew acquires assets from bankrupt competitor Kikikickz

The French platform specialising in the resale of vintage sneakers is taking over the assets (websites and customer portfolio) of its competitor. It has also embarked on a general repositioning.
Fashion
Retail

Sportmax puts archive items on sale for 48 hours

Max Mara’s line has opened up its archives to the public for the first time. The label is selling on its e-shop a selection of looks from 2006, available only until April 24.
Luxury
Retail

Here's how The Folklore is poised for significant growth with its seed fundraising phase

Amira Rasool's plan to make her online marketplace the 'LVMH of Africa' is playing out globally.
Luxury
Retail