Weleda has launched its first North American lifestyle and beauty campaign as part of a rebranding strategy for 2018. Live Your Inner Nature uses eight influencers to tell the revitalized brand story of inclusivity.
Luxury department store Harvey Nichols has seen rising conversion rates after putting an improved online merchandising strategy in place encouraging visitors to spend more time on its e-store and to explore it further.
The California Cruelty-Free Cosmetics Act was submitted to the California State Legislature by Senator Cathleen Galgiani this Friday. If passed, the bill would prohibit the sale of animal-tested cosmetics in the state.
Perfect Corps.’ makeup try-on app picked up Google Play’s “Editors’ Choice” approval this Wednesday, along with selfie editing app YouCam Perfect, cementing AR and AI technology’s position in the beauty industry.