Instagram has hit another milestone: this time 1 million active advertisers, up from 200,000 the same time last year. The photo sharing app will also be rolling out new capabilities for businesses to grow their reach.
A study by Nielsen has uncovered that Millennials pose a real challenge to making a TV ad buy effective. Their penchant for multi-tasking makes them one very distracted generation and hard to reach with commercials.
U.S. discount retailer Dollar General Corp reported better-than-expected quarterly sales and said it would raise wages for store managers, replicating similar moves by larger retailers such as Wal-Mart.
Conde Nast announced that it would join forces with NBCUniversal and Vox Media to sell ads across their combined digital properties, and compete with digital advertising giants like Facebook and Google.