On Friday, the Korean beauty brand opened its first United States store in New York City and launched its US website. Since its founding in 2000, Innisfree has become one the best-selling brands in Korea.
San Francisco-based Benefit Cosmetics and LA-based NYX Cosmetics are diving into the Colombian beauty market with the announcement of plans for both brands to massively expand in the country over the next two years.
Beautycounter's parent company, Counter Brands, LLC, has formed Counteract Coalition, a group of 15 beauty brands lobbying to update legislation and increase regulation for the cosmetics industry in the US.
She has carved out a career as a Spice Girl and a designer but Victoria Beckham is shaping up to be quite the beauty blogger. The star has filmed multiple makeup tutorials of late and has more in the pipeline.