L’Oréal-owned cosmetics brand The Body Shop has launched a £10m, three-year digital transformation strategy in a bid to revamp its online appeal. As part of this, it has launched a new mobile-first e-commerce site.
Cult makeup brand Kylie Cosmetics revealed on Thursday its upcoming lipstick collection in collaboration with Kim Kardashian West, 'KKW by Kylie Cosmetics.' The four lip cremes will be available online from April 25.
On Thursday, Anglo-Dutch agri-food and cosmetics giant Unilever published the 1st Q revenue result, up 6.1% within a market defined as "challenging", and reiterated its confidence about reaching its annual targets.
As part of Walgreens' strategy to increase its beauty sales, the drugstore chain will add popular budget cosmetics brand Nyx Professional Makeup to its lineup. Nyx is known for its affordable, on-trend products.
Coty has fallen foul of the UK’s advertising watchdog with a high profile video ad for its Rimmel brand found to have used tricks to make Cara Delevingne’s lashes longer than they would be if she had just used mascara.
Burberry delivered a mix trading update on Wednesday morning. There were signs that the firm is getting back on the recovery trail as its new bags and outerwear are selling well, but also that there is still work to do.
Brown's partnership with Lord & Taylor marks her first major partnership since her departure from Bobbi Brown Cosmetics in December. The justBOBBI concept shops are located at select stores and online.