Lana Del Rey and Jared Leto have stepped in front of the cameras for Gucci.The songstress and the musician/actor have teamed up to front the new campaign for the luxury Italian house's ‘Gucci Guilty' fragrance family.
Fashion designers, being ultimately artists, rarely have straight-line careers - one reason for the huge applause that greeted the culmination of the debut show of Aldo Maria Camillo in Florence on Thursday evening.
The Wisconsin-based department store operator reported an increase of 1.2% in comps for the 2018 holiday period, a significant deceleration when compared to the growth of 6.9% seen in the prior-year period.
The designer brand spent last year investing in new shops and upgrading its e-commerce capabilities, and its effort seem to have paid off, posting increases in both annual revenues and pre-tax profits.
At a time when luxury giants are targeting global consumers and having to navigate local sensibilities, the impact of their understandable caution on their marketing campaigns is causing some ad concepts to backfire.