Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.
E-commerce company Fanatics said that sales of a $300 Nike Team USA jacket have spiked following US’s Chloe Kim and Shaun White winning gold medals, making jackets its highest grossing Olympics category.
LL Bean changed its lifetime return policy last Friday, transitioning to a more restrictive one year term. The company has now been sued by a consumer seeking to create a class action against the company for the change.
Marking the biggest sales dip in 11 months, US consumer spending cooled off in the first quarter, following the holiday season's strong showing. Year-over-year data, however, shows a healthy uptick of 5.4 percent.
Sustainability-focused coastal brand Banks Journal has opened its first brick-and-mortar flagship in Los Angeles' The Row DTLA. In addition to apparel, the store features curated goods from "like-minded brands."