Asics has launched a new product line called Hypergel with Steve Aoki which will debut exclusively at Foot Locker. The line mixes a street style aesthetic with Asics' standard performance gel technology.
Size-inclusive brand Simply Be has relaunched and unveiled a rebranding that is specifically targeted at US consumers. The brand will depart from the catalog model in favor of bringing its story to life through digital.
Metta World Peace, aka LA Laker Ron Artest, has joined Long Beach, CA-based Butter Cloth as an equity partner. The direct-to-consumer men's shirting brand is looking to his celebrity status to expand market share.
Puma has signed hip hop star and record label executive Yo Gotti as its newest brand ambassador. Yo Gotti will help Puma tell the stories of style and culture through the connection between music and sport.
Asics has tapped Grammy-nominated DJ and producer Steve Aoki as its new ambassador. Aoki will help Asics introduce its newly rebranded image of "self expression through movement colliding with culture and sport."