Size-inclusive brand Simply Be has relaunched and unveiled a rebranding that is specifically targeted at US consumers. The brand will depart from the catalog model in favor of bringing its story to life through digital.
Metta World Peace, aka LA Laker Ron Artest, has joined Long Beach, CA-based Butter Cloth as an equity partner. The direct-to-consumer men's shirting brand is looking to his celebrity status to expand market share.
Puma has signed hip hop star and record label executive Yo Gotti as its newest brand ambassador. Yo Gotti will help Puma tell the stories of style and culture through the connection between music and sport.
Asics has tapped Grammy-nominated DJ and producer Steve Aoki as its new ambassador. Aoki will help Asics introduce its newly rebranded image of "self expression through movement colliding with culture and sport."
Opening Ceremony is bringing a double dose of Japanese style to its New York City store, with a capsule collection honoring the beloved Harajuku style magazine Fruits and a pop-up of vintage Comme des Garcon pieces.