Tommy Hilfiger, IBM and The Fashion Institute of Technology have teamed up for an Artificial Intelligence pilot project. The project called ‘Reimagine Retail’ will have AI play the lead in the design creation process.
Fast-expanding Joe Browns said on Friday that it has seen “strong” year-on-year sales during this pre-Christmas period, despite the UK fashion market as a whole having had a tough Christmas season so far.
The Sticker Cart is offering stickers for customers to personalize their handbags and accessories. The installation is available at Saks Fifth Avenue Selfridges, La Rinascente, Reel Department Store and No One.
The British fashion e-commerce group has tapped Yasmin Sewell to head up its global editorial and creative teams. The former-Style.com recruit will oversee all content, and overall styling direction on-site.