The British fashion e-commerce group has tapped Yasmin Sewell to head up its global editorial and creative teams. The former-Style.com recruit will oversee all content, and overall styling direction on-site.
The New York-based designer will create swimwear for the first time as part of a capsule collection for London retailer Browns. The collection will also include resortwear inspired by Assoulin’s previous pieces.
Yoox is partnering with augmented reality camera app Lumyer in an exclusive deal designed to offer something extra to shoppers, put Yoox in front of new potential customers and differentiate it from rivals.
UK retailer Joe Browns has been named a winer in the in The 19th annual ECMOD Direct Commerce Awards, taking the prize for the Womenswear & Accessories category. Jojo Maman Bébé also took the Best Overall Business title.
The exchange of executives between luxury’s biggest online names continues with news that Paul Brennan is the new chief operating officer of Browns, the London luxury retailer that is now part of the Farfetch group.