The shoe designer has entered into a new Chinese partnership with Luxba Group, the Hong Kong firm owned by billionaire entrepreneur Adrian Cheng, in a bid to relaunch in China and reach more Millennials in the region.
Facing slowing global demand for diamond jewellery, international diamond companies are reshaping marketing campaigns to tap a growing pool of independent female spenders in China, the world's second largest economy.
The American online retailer has raised 165 million dollars in growth capital in order to pursue expansion plans, particularly in Asia, through the Chinese investor Adrian Cheng and private equity firm Apax Digital.
This week in Paris, Adrian Cheng announced the launch of a significant new investment fund to target what Cheng sees as the key consumer market of this century – Millennials and Generation Z in China. Call them BATers.
Thanks to a new partnership with DFS Group, luxury Hong Kong jeweler Chow Tai Fook will be available in the United States. In May, the jewelry brand will open a boutique in Honolulu’s T Galleria by DFS.
Hong Kong jeweller Chow Tai Took is expanding its new lower-priced chain to target younger shoppers in mainland China and will also close several signature stores by year-end. Most closures will be in tourist areas.