Moscot, the 103-year-old New York optical institution, has opened in the Marais district of Paris, the latest expansion by the brand favoured by Johnny Depp, Andy Warhol, Truman Capote, Lady Gaga and Demi Moore.
The London-based watch brand opened its first US flagship store at 335 Bleecker Street in New York City. The 470-square-foot flagship store carries the brand's latest Norse collection that launched on June 7.
With new London headquarters, a new Milan showroom and new management, the historic Swiss shoe brand is undergoing a full reboot. Phase one: the opening of its first flagship store in London on October 22.