After Berlin, Beijing, Tokyo, and Moscow, it’s Seoul's turn to host Max Mara’s exhibition featuring its iconic outerwear. Starting November 29, “Coats! Max Mara, Seoul 2017” celebrates 66 years of the brand’s history.
Max Mara is bringing its curated traveling photography exhibit to its Beverly Hills store. The exhibit showcases pieces of outerwear worn by 23 celebrities as part of a push to generate excitement for the brand's coats.