The latest salutary lesson on how to stage a classy fashion show and manage your brand from Max Mara, who created a Posh Punk collection that, ironically, was all about dressing the new contemporary career girl.
The National Chamber of Italian Fashion has published its provisional schedule for the fall/winter 2018-2019 shows at Milan Fashion Week. The event opens February 20 at 7pm with the first coed show from Moncler.
After Berlin, Beijing, Tokyo, and Moscow, it’s Seoul's turn to host Max Mara’s exhibition featuring its iconic outerwear. Starting November 29, “Coats! Max Mara, Seoul 2017” celebrates 66 years of the brand’s history.
Max Mara is bringing its curated traveling photography exhibit to its Beverly Hills store. The exhibit showcases pieces of outerwear worn by 23 celebrities as part of a push to generate excitement for the brand's coats.