The 10-year deal between Under Armour and the MLB that replaces Nike will now begin in 2019. The athletic apparel company will debut the new on-field uniforms in 2019 and will make fan merchandise available in 2018.
VF has been exploring strategic alternatives for its multi-million dollar LSG business for over one year. The business includes the Majestic brand that is being replaced by Fanatics as a partner of the MLB.
The 200-year-old UK heritage soccer brand is making its US debut at Project in Las Vegas this week with a big booth, a wide-ranging collection and a keen interest in the rising popularity of soccer stateside.