LA-based Mother has added a men's line to its popular denim offering, with pieces including shirts, jeans and jackets. Short and long sleeve shirts, hoodies, track suits and trousers also feature in the first assortment.
In a risky move for the usually subdued J. Crew, the preppy brand has partnered with activist company Prinkshop to launch a line of tees with politicized slogans, including a boys' shirt saying "I am a feminist too."
Aries, Nabil Nayal, and Teija are the trio of newcomers who will have a share of the £380,000 that is available in grants from this year's BFC Fashion Trust, as well tapping into a major mentoring programme.