The RealReal has launched its first physical men's shop in its Soho flagship. The store will offer sneakers, streetwear and men's watches. It will be staffed by menswear experts and also offer consignment services.
Fashion labels may be falling over themselves to court young, smartphone-wielding shoppers, but the industry's initial enthusiasm for the see-now-buy-way runway seems to be waning as brands questions its benefits.
Tom Ford used his first fully-fledged men's runway show in New York on Tuesday to unveil a debut underpants collection, bathe a Manhattan landmark in violet and give his classic suiting a Los Angeles twist.